Horizon ElectroniX is a start-up business located along Cardiff Bay Coursework

skyline ElectroniX is a start-up business located along Cardiff Bay - Coursework ExampleIt will also carry mobile phones and tablets. The trade strategies will focus on people who prefer higher-end electronic pieces. This particular market is perceived to draw great importance in their entertainment equipment and is open to spending and investing in these items for greater rank and long-term use. They prefer quality versus price, yet they will demand for value-for-money qualities. Horizon ElectroniX is a business under(a) sole proprietorship. The owner shall also per process the duties of a Chief Executive Officer, working with department managers and their staff. He will employ personnel who will be trained to perform their assigned duties, and create a corporate environment where there is ownership and pride in the business. The main business strategy is to form solid partnerships with distributors and manufacturers to be able to implement promotions and marketing activities th at are beneficial to both parties. The Purchasing, Inventory and merchandise Departments hold key responsibilities in ensuring the success of the company. Further, afterwards sales or customer service is effrontery as much regard as sales. prudence sees that they key to keep the clients coming back is to give way a highly skilled, knowledgeable and reliable after sales team to assist the customers in their requirements. Horizon ElectroniX is envisioned to be the market leader in computer, electronics and gadgets within Cardiff, UK. By focusing on its strengths, its customers and the cardinal values that they need, the company will establish market presence and reach gross sales to ?5M for the start three years of operations, while also improving on gross margins on sales and specie management and working capital. II. INTRODUCTION HISTORY AND BACKGROUND Horizon ElectroniX was created on the assumption that information engineering science is not an inherently a do-it-yoursel f prospect. Each gadget or electronic piece comes with a manual, whose contents are often not friendly to those not tech-savvy. Often times, new owners need the service or guide of an expert who will walk him through each function and characteristic, to enable them to be intimate and maximize each units use. Clients who are not exactly computer hobbyists need to visualize quality vendors of reliable hardware, software, service, and support. They see these trusted vendors as allies, whose professional expertise are even charge more than the gadget itself. The owners and management wishes to position Horizon ElectroniX as such a vendor. It aims to serve its clients as a trusted ally, to provide them with the loyalty of a business partner and the economics of an outside vendor. Management wants to make sure clients have what they need for their personal consumption, and also to run their businesses, with maximum efficiency and reliability. many of the companys information applicati ons are mission critical, so the management endeavors to give the clients an assurance that our after sales teams are always available to serve them. The companys keys to success are as follows 1. Offering after sales and service support with applicable charges. This puts premium into the company brand as a retailer. 2. Its strong inventory management policies. Horizon Electro