Compare of Pizza Hut and Domino’s Pizza Essay

In the land of tandoori rotis and masala dosas, does Italian nutriment have any place? Yes, says the statistics. The pizza industry is real sizzling with hectic activity. The 150 Cr industry growing at an annual rate of 50% is expanding at a frantic pace. nonionised intellectual nourishment service is characterized by a chain of outlets using a uniform brand identity crosswise all outlets, centralized procural of supplies, focus on quality, standardization and safety from suppliers consonance in product menus across outlets, uniform taste, existence of strong controls and the usage of technology.Indian taste buds are demanding more and pizza industry nonpareil of the most intensive industry is all gearing on. People across the country are consuming over three million pizzas a month currently, and the monthly sales figures are projected to double in the next four years. According to industry data, of the total branded spry service restaurant market of over Rs 1,200 crore, the pizza chains give way around 50 per cent of the sales.Indian perception- Food variation in India is implicit characteristic of Indias diversified culture consisting of contrastive regions & states within. Traditionally Indian like to have home cooked meals a notion supported religiously as well as individual. However with clipping due to increase awareness and influence of western culture. There is a shift in food consumption patterns among urban Indian families. genial economic change attitude of middlemen.It started eating out and moved to judge a wide variety of delicacies from world over. Consequently post 1990s saw many international food chains entering into the country. ease of Indian economy in early 1990 and subsequent entry of unexampled players set a significant change in lifestyle and food taste of Indian. Pizza as a food item as a gained acceptance of Indian palate after multinationals fast food players