When Strategic Planning Goes Wrong Essay -- Business Management

When Strategic Planning Goes WrongNetflix, Inc.Where Are We sack?Strategic initiatives provide a roadmap of how to steer a high society towards its plentythe forward-looking perspective of where the phoner is going. A glimpse of where Netflix, Inc., the industry attraction in movie rentals, was planning to go was revealed in the middle of 2011. What the federation did not realize, at the time, was that it was headed for trouble.In July 2011, Netflix, Inc. announced that it would be changing the track its movie rental subscription plans would be priced. In the past, the lowest-priced subscription plan at $9.99which include both DVDs and unlimited video blowwould now be confused into two screen out plans priced at $7.99 each (See Appendix Key Dates) representing a 60% increase for both service levels. The next move for the company came in September when it was announced that the DVD rental and video cyclosis serve were going to be split off into two give way companies. The DVD-only service company would now be called Qwikster, while the video streaming service would remain under the Netflix, Inc name. By October, the company decided that it would shred the split off initiative and keep the two rental services as they wereback under one company.Why Are We loss This Way?The GoodGiven the nature of the market demand for news bulletin viewing offered through streaming media, the initial need to split the companyand the two rental service levelsinto separate entities was a natural focalization for Netflix. From an operational perspective, the two services require different resource capabilities and the expertness to manage them. In the case of the DVD service, this business unit requires assets that go with a more traditional ... ...any, called Qwikster, will be completely separate from the streaming business.October 10 The Company has killed off Qwikster before the DVD-only service announced in September even launched.Works Cited Lexis Nexis. Corpo rate Affiliations. N/A. http//0-www.corporateaffiliations.com.bianca.penlib.du.edu/ reviewer/companyProfile.asp (accessed April 19, 2012). Fundinguniverse.com. Company Histories & Profiles N Netflix, Inc. 2012. http//www.fundinguniverse.com/company-histories/Netflix-Inc-Company-History.html (accessed April 19, 2012). The Huffington Post. Tech. July 2011. http//www.huffingtonpost.com/2011/07/12/netflix-price-subscription-plan_n_895779.html (accessed April 19, 2012). The Huffington Post. Tech. September 2011. http//www.huffingtonpost.com/2011/09/19/qwikster-netflix-streaming-dvds_n_969135.html (accessed April 19, 2012).